| Type | Inc. |
|---|---|
| Industry | Home Appliances |
| Founded | 1982 |
| Headquarters | Mumbai, Maharashtra, India |
| Key people | Suresh Goklaney (Vice-Chairman & MD)[1] |
| Products | Water Purifiers, Vacuum Cleaners, Air Purifiers, Security Systems |
| Employees | 10000 |
| Parent | Forbes & Company Ltd.[2] |
| Website | Official Website |
Eureka Forbes, part of the Shapoorji Pallonji Group's Forbes & Company Limited based in Mumbai[3], is an Indian consumer appliances company. Eureka Forbes was the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in the 1980s[4]. The company operates in over 145 cities and 398 towns in India and employs over 10,000 individuals.
To introduce previously unknown products to a society in which nationwide commercial campaigns were impossible, the company pioneered direct selling[5]. The corps of suit-clad Eureka Forbes salesmen were a tremendous success. They are now Asia's largest direct selling organisation with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily.
Such was the success of Eureka Forbes that Aquaguard has become a synonym for water purifier in India.[6]